Links worked closely with ceiling fan manufacturer Fanimation to reposition its corporate brand, which hadn’t been refreshed in more than a decade. With a changing marketplace, there was a need to claim market position and cement a foundation that would support evolving channels of distribution. Links partnered with Fanimation on practically all aspects of its marketing, including digital strategy, print advertising, retail packaging, showroom displays, videos and, most recently, a website relaunch.

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