b'WHO WE AREWe all want the City of Auburn to be a place in which people want to live, work and play; a place in which businesses want to call home; and a destination people choose to visit when they dont already live here. We believe that starts with a city government thats accessible, authentic and always responsive.BRAND ATTRIBUTESAccessible and approachable:There are three distinct characteristics that define ourWe want our departments to be easy to find and brands promise and how we want people to think about thewelcoming to citizens and visitors alike. City of Auburn and our various departments.Authentic and transparent:We want to communicate openly and honestlyin a way thats easy to understand and promotes trust. Responsive and efficient: We want to serve our constituents in a responsive and efficient manner, always looking forward to progress.CITY OF AUBURN BRAND GUIDELINES11'