b'GUIDELINES: WHY THEY ARE IMPORTANTThe purpose of this playbook is to provide the City of Auburn and its departments with guidelines to deploy the citys trademarks, logos and images. This playbook serves as a resource to help ensure a cohesive language that communicates the Citys brand promise at every interaction.The tenets outlined in this playbook are designed to provide a consistent set of messages and experiences for those who interact with the City of Auburn and any of its departments.If you need clarification or guidance on how to apply anyof the branding guidelines to your specific department, program or event communications, please contact thecitys marketing team. Contact information is found at theback of the playbook.CITY OF AUBURN BRAND GUIDELINES7'