b'MARKETING SUPPORTSOCIAL MEDIAToday, a website alone is not sufficient for effective online communication. Our efforts to stay connected to the community extend to social media channels like Facebook, Twitter and Instagram. These social platforms create a two-way conversation that allows City government to interface with those we serve ina more immediate and responsive manner. The voice of our many departments is synchronized acrossDIGITAL POLICY a couple social media platforms. The citys marketing firmAs a city government, we have special requirements to protect helps facilitate our social media presence in an effort to ensure free speech in our community and to provide adequate and continuity, manage frequency and reach, and when the needaccurate record-keeping. As a result, the city has adopted and arises, advise on how to mitigate risk and ensure credibilitypublished a digital communications policy. to provide guidance and reputation. Our goal is to communicate quickly, respondon acceptable information to post and share, as well as the appropriately and encourage a robust and useful conversationcitys approach to managing these active and informative across our community. communication channels.SOCIAL MEDIA STRATEGYNot all social media platforms are the same. While there are similarities, there are many differencesincluding the type of content shared as well as the demographics of those usingthe platforms. As a result, the City of Auburn has developeda very purposeful approach to how each social platformwill be employed.54CITY OF AUBURN BRAND GUIDELINES'