b'MARKETING SUPPORTEMAIL COMMUNICATIONSUsed primarily by departments who interface with paying customers, email communications are an effective way to alert subscribers and rate payers of upcoming events, solicit survey feedback or provide insight into service. SIMPLE AND IMPACTFULThe content should be relevant and professional presented in simple language with a clear call to action. Our IT Department can help you deploy the email via our Outlook email system for simple and easy communication. When there is a need to keep a record of how the recipients respond, an email marketing platform can be utilized.50CITY OF AUBURN BRAND GUIDELINES'