b'IDENTITYSYSTEMSPECIAL ENTITIES AND PUBLIC DEPARTMENTS Some city departments or entities have their own uniqueCommunity Safety and Emergency ServicesFire and Police Departmentsidentity, due to their complement of services or highly visibleTagline: SERVICE. EXCELLENCE. INTEGRITY. PRIDEpresence in Auburn. Examples include the Auburn Police Department, Auburn Fire Department, Auburn Parks& Recreation and Auburn Essential Services. For such entities, the standalone logo should be used independently of the chevron logo for public-facing applications (i.e., vehicles). Special care should be taken when presenting a standalone logo beside the City of AuburnParks & Recreationchevron logo. In these cases (i.e. business cards and press releases), its important to present the entity as a facet of city government (see page 17).Finally, when appropriate, use the departments tagline to reinforce its purpose.Internet, Voice and Television ServicesAuburn Essential Services Tagline: YOUR COMMUNITY NETWORKCITY OF AUBURN BRAND GUIDELINES21'