b'IDENTITYSYSTEMCITY DEPARTMENTSFor use on official City of Auburn materials (i.e. letterhead, business cards, etc.) Department identification takes on two forms: identifyingCity Utilities and Government Offices Community, Safety and Emergency Servicesthe department as a facet of our city government and identification of each individual department. Vertical ExamplesHorizontal Examples Vertical ExamplesHorizontal ExamplesWhen appropriate, use the departments tagline to reinforce its purpose.FIRE DEPARTMENTFor an archive of all existing city-affiliated logos, see:https://linkscreativealliance.box.com/s/2gr8ocx5d9o1xbkgjrn FIRE 5mp5fg2fk132d DEPARTMENTCITY OF AUBURN BRAND GUIDELINES17'