b'TYPOGRAPHY: THE PREFERRED FONTHelveticaAs homage to Auburns heritage, weve selected a 45 Light abcdefghijklmnopqrstuvwxyztypeface family that is timeless: Helvetica. Still one ofABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890most popular sans-serif fonts, Helvetica is perfect for correspondenceno ornament, no emotion, just clear presentation of information. The font is a sturdy, geometric and highly legible sans-serif well suited for text copy as 55 Roman abcdefghijklmnopqrstuvwxyzwell as display headlines.ABCDEFGH IJKLMNOPQRSTUVWXYZ1234567890 The full Helvetica family by Linotype is available for purchase from: https://www.linotype.com/1245395/neue-helvetica-family.html 56 Italic abcdefghijklmnopqrstuvwxyzThe core recommended weights are: 45 Light, 55 Roman, ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789056 Italic and 75 Bold. The full family can be used; however, 25 Ultra Light, 26 Ultra Light Italic, 95 Black and 96 Black Italic. In addition to all condensed, compressed and extended75 Bold abcdefghijklmnopqrstuvwxyzvariants should be used sparingly. Rounded versions are toABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890be avoided.22CITY OF AUBURN BRAND GUIDELINES'