b'PROMOTIONPromoting the City of Auburns services and upcoming events are important components of staying connected and relevent to our constituents. Through the consistent use of typography, color, imagery, tone and language, we can convey the welcoming and authentic nature of our community.SPECIAL PROGRAM BRANDING22ndSome departments, such as Parks and RecreationANNUALDepartment or the Police Department, have dedicated community programs. Because these are programs that 2016 Halloween Walk the city supports, it is appropriate in these cases to use and Haunted ForestOct 21stOct 31stthe program branding. For these programsparticularly 7-9 pm nightlyEckhart Park, 1500 S Cedar Stthe ones with wide-spread awareness and recognitionit $2.00 per person. 3 and under freeis acceptable to use the program logo by itself. It does nothave to be used with any City of Auburn branding. ExamplesC s22nd 7th Ah NNUALof this include the Halloween Walk, Christmas Walk andhristma2ANNUALAPNET program. Walk Eckhart Chrih stma Park27th ANNUALsWalk 6-8 pmC s Chrih stmah 7th ANNUALhristma s2 7tA2 h NNUALWalk Walk36CITY OF AUBURN BRAND GUIDELINES'