b'TABLE OF CONTENTSINTRODUCTION5Tradition. Innovation. Progress.5Guidelines: Why this is important7WHO WE ARE 9OUR BRAND13OUR IDENTITY14Logo use15Logo colors and applications16Referencing City Departments17Department logos18Special entity logos21Typography22Identity materials24Forms26Brochures and case studies28Powerpoint presentations30Animated presentations32Imagery34PROMOTION36Special program branding36 Voice37Stickers, window clings, posters and banners39Promotional items and uniforms40 Branded vehicles42OUR ONLINE AND MOBILE PRESENCE 45Email communications50 City of Auburn app52Social media54OUR ENVIRONMENTS57MARKETING SUPPORT 75CITY OF AUBURN BRAND GUIDELINES3'